Some Other Projects I’ve Worked On
From
2024- Present
Achintya
Trading Platform Website Redesign
Achintya is a trading platform, similar to Zerodha. We revamped the existing website by restructuring the navigation, introducing a scalable design system, and aligning it with modern UI trends and the brand’s visual guidelines. The project includes CMS-powered pages for blogs and updates, and is currently a work in progress.
Right Directions
Audit, Restructuring & Redesign
We conducted a full UX audit of the Right Directions website and restructured the sitemap to improve discoverability. Key additions included dedicated destination and university sections. By showing only select information and hiding full document lists, we introduced curiosity-driven CTAs to boost conversions while still guiding users toward informed decisions.
Arthcrafted
CRO-Focused Product Page Redesign
We conducted a conversion rate optimization audit for Arthcrafted, identifying key drop-off points on mobile product pages. Based on insights, we redesigned the product layout, introduced ratings, reviews, discounts, and product add-ons. A cross-sell section was also added to increase AOV, with a mobile-first approach tailored to their primary user base.
2024- Present
Achintya
Trading Platform Website Redesign
Achintya is a trading platform, similar to Zerodha. We revamped the existing website by restructuring the navigation, introducing a scalable design system, and aligning it with modern UI trends and the brand’s visual guidelines. The project includes CMS-powered pages for blogs and updates, and is currently a work in progress.
Right Directions
Audit, Restructuring & Redesign
We conducted a full UX audit of the Right Directions website and restructured the sitemap to improve discoverability. Key additions included dedicated destination and university sections. By showing only select information and hiding full document lists, we introduced curiosity-driven CTAs to boost conversions while still guiding users toward informed decisions.
Arthcrafted
CRO-Focused Product Page Redesign
We conducted a conversion rate optimization audit for Arthcrafted, identifying key drop-off points on mobile product pages. Based on insights, we redesigned the product layout, introduced ratings, reviews, discounts, and product add-ons. A cross-sell section was also added to increase AOV, with a mobile-first approach tailored to their primary user base.
Some Other Projects I’ve Worked On